(WPPluginGuide – reprinted with permission)We get inundated with traffic strategies, theories and yes, the occasional out in left field crackpot conspiracy story. How do you know what to believe? How do you know who to believe?
Silo structure has been preached since the early days of traffic strategy. It is basically a way to design your site so that the information flow is shaped like a silo, long and narrow. My early training in this was from the second Masters Seminar, where one of the speakers described exactly how to formulate a silo design for a website. It looked complicated, and I glazed over and started doodling through most of the presentation. If you were to ask me about it, I would not be able to tell you what all it was about.
Fast forward to now.
I have found a report from a fellow Warrior that explains in easy to understand detail how to structure a silo and why you would want to go through all that hard work. (Hint: he also reveals a secret weapon that he has designed to help you bypass the hard work part…)
Download it now: